Creative Coalition Campaign
Online copyright infringement remains illegal in the UK – TRUE
Reports on a handful of sites that the UK Government has decriminalised online piracy are 100% wrong. The law has not been changed and online copyright infringement remains illegal. In factor in 2015 there will be an education campaign to alert consumers to the range of legal film, music and games sites now available. This programme is part of a wider package of measures such as blocking pirate sites, working with advertisers and payment processors to cut off revenue to illegal sites and encouraging search engines to play a more active role by not directing consumers to sites that are known to offer infringing content.
Creative Content UK has been watered down – MYTH
Creative Content UK is a targeted education and awareness raising initiative that has strong support from across the creative community. It is not intended to be a programme of sanctions. Education is an important component in the fight against online infringement but not the only one. This programme is an important part of a wider package of initiatives that are required to address this issue such as blocking access to illegal sites, working with advertisers and payment processors to cut off revenue to illegal sites and encouraging search engines to play a more active role by not directing consumers to sites that are known to offer infringing content.
Organisations from across the creative industries including film studios, record labels, TV producers, distributors, sports rights owners and trade unions have all voiced their support for the programme. It is a major step forward in the fight against online copyright infringement.
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